This is my talk from the Geek Girl Carrots & TechCityWomen event - it covers everything from my entrepreneurial journey to lessons learnt to the best advice I've received through Female Founder Fridays.

I pride myself in taking advice on board and reaching out when I need help. If my company, Zealify, was ever struggling with a problem I’d ask for advice and look for best practice. But what if we didn’t know something was wrong? What if my team and I, whilst being in the trenches trying to grow our company, had developed a blindspot that was ultimately hurting us.

After 24 interviews I decided to sum up some of great advice that had been given. Below I've picked out 15 of the female founders who gave some great advice to those starting businesses right now. Take a read and let me know in the comments what you think or if you have any advice you'd like to add.

These are some basic foundations for starting to build your employer brand. Your employer brand should show the personality and culture of your organisation. It allows candidates to engage further with your organisation and really find their fit. The companies on Zealify are enhancing their employer brand with an in depth view into their culture, but if you are looking to start small and understand what employer branding is then this is where to look